Since its start, Diesel has used “For Successful Living” as a slogan for the brand’s DNA. Through a long and storied history of strong, ironic and playful campaigns, Diesel has become a leader in advertising as well as in fashion. Where the world zigged, Diesel zagged, and in the 35 years since its founding, the brand still embraces the same ethos.

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Layer Up with Winter Essentials

Keep warm this season with our Winter Essentials. From padded parkas and sweaters to combat boots and beanies, we’ve got you covered. Shop in store to...

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