Since its start, Diesel has used “For Successful Living” as a slogan for the brand’s DNA. Through a long and storied history of strong, ironic and playful campaigns, Diesel has become a leader in advertising as well as in fashion. Where the world zigged, Diesel zagged, and in the 35 years since its founding, the brand still embraces the same ethos.

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The Evolution of an Icon

Presenting the new accessories that are ready round-the-clock with tough, hardware elements and ultra-modern styling. Check out the brand new look in ...

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