Official Rules

DreamStart Contest

1. NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO
PARTICIPATE IN THIS CONTEST. A purchase will not improve your chance to win.
Void where prohibited. Subject to all applicable federal, state and local laws.

2. ELIGIBILITY TO PARTICIPATE. In order to participate in the DreamStart Contest
(the “Contest”), the person(s) submitting the business plan for the Contest (the “Entrant”)
must be current legal residents of the United States. Employees of the Sponsor,
Participating Macerich Shopping Centers, The Macerich Partnership, L.P., The Macerich
Company or any of their respective affiliates or subsidiary companies (collectively,
"Macerich”), or any of Macerich's advertising and promotion agencies, and website
providers (individually or collectively, the “Promoters”) and their immediate family
members or others living in the same household may not participate in the Contest. In
addition, all Entrants must be at least 18 years old to participate in the Contest. Any Entrant
who enters into this Contest must have a valid business license and valid insurance, as
required by the Specialty License and Macerich. Any current tenant or any business or
person who applied to be a tenant of the Participating Center within the previous 12 months
from the start date of the Contest are ineligible to submit an Entry Form.

HOW DO I ENTER? Beginning at 12:01 a.m. Pacific Time (“PT”) on May 5, 2021 until
11:59 p.m. PT on June 5, 2021 (the “Promotion Period”), an Entrant may enter the Contest
by submitting their Business Plan (as defined below) to the following email address:
dreamstart@macerich.com (the “Entry Form”). Entrants are eligible for prizes as described
below and referred to individually as a "Winner" and collectively as "Winners". “Business
Plan” as defined herein means a filled out specialty license application on Sponsor’s form
containing Entrant’s business plan, a business plan that best fits the aesthetics and needs of
the Participating Center (as determined by Sponsor in its sole and absolute discretion), and
the business plan that has the best potential, in Sponsor’s sole and absolute discretion, to do
well and drive traffic to the Participating Center.

The Entry Form must be filled out completely. Entry Forms that are incomplete will be
disqualified. To complete the Entry Form Entrants may be required to provide contact
information to Macerich. The Winner is chosen based on the Business Plan that, in Macerich’s
sole discretion, (a) represents the needs of services, vendors, or gaps in the market at the
Participating Center; (b) showcases an Entrants strong social media presence; (c) showcases a
strong and responsible brand voice; (d) can feasibly be fulfilled by the Entrant; (e) showcases
ingenuity or innovation; (f) presents a quality product or service; (g) presents a realistic or
feasible financial possibility of a long term tenant; and/or (h) any other reasonable criteria as
determined by Macerich in its sole discretion.

By entering this Contest and agreeing to these Official Rules, each Entrant represents and
warrants that he or she is the person listed on the Entry Form, the author of the Entry Form, and 
the person(s) who created the Business Plan submitted in connection with the Contest. Entrants
agree to fully indemnify Macerich for all damages incurred as the result of the use of another’s
image, photograph, or written work. Entry Forms and Business Plan may not be offensive or
defamatory, as determined by Macerich in its sole discretion. Macerich is not responsible for
incorrect, inaccurate or incomplete entry of information or for entries which are lost, late,
delayed, misdirected, electronically garbled, damaged, incompletely received, otherwise
defective or lost in cyberspace due to any reason, all of which will void the entry. Proof of
sending will not be deemed to be proof of receipt by Macerich. Macerich reserves the right, in
its sole discretion, to cancel or suspend this Contest and award a prize from entries received up
to the time of termination or suspension should a virus, bug or other causes beyond Macerich’s
control, unauthorized human intervention, malfunction, computer problems, phone line or
network hardware or software malfunction, which, in the sole opinion of Macerich, corrupt,
compromise or materially affect the administration, fairness, security or proper play of the
Contest or proper submission of Entry Forms.

Winners (as defined below) will be chosen and notified on June 21, 2021. Top Entrants will
be notified between June 6, 2021 and June 19, 2021 and will be required to present their
business plan to Macerich, at a time and place to be determined by Macerich, between June
6, 2021 and June 20, 2021. Entry Forms (which include the Business Plan) must be
submitted by June 5, 2021 at 11:59pm PDT to be eligible. Winners acknowledge and agree
that Winners may be required to email a high resolution copy or send a physical copy of the
Business Plan to Macerich, as Macerich determines in its sole discretion. Winners further
acknowledge and agree that any winning Business Plan may be altered, cropped, printed, or
resized at Macerich’s sole discretion or to make the Business Plan fit any display area at the
Participating Center if applicable.

3. PARTICIPATING CENTER(S). The following are participating Macerich shopping
centers (collectively, the “Participating Macerich Shopping Centers” and each individually,
a “Participating Macerich Shopping Center”):

Mall Name | Mall Address | URL Address:

Tysons Corner Center | 1961 Chain Bridge Road, Tysons Corner, VA 22102 |

https://www.TysonsCornerCenter.com/DreamStart

4. NUMBER OF ENTRIES. Each Entrant may submit only one Entry Form for
consideration in the Contest. If multiple Entry Forms are submitted by an Entrant, all but
the first Entry Form and Business Plan received will be ignored. Any attempt by any
Entrant to obtain more than one (1) entry during the Promotion Period by using
multiple/different email addresses or mobile numbers, identities, registrations or logins, or
any other methods may void that participant’s entries and that participant may be
disqualified from the Contest. Any use of robotic, repetitive, automatic, programmed or
similar entry methods or agents (including, but not limited to, Contest entry services) will
void all entries by that Entrant. In the event of a dispute as to any online entry, the
authorized account holder of the email address used to enter will be deemed to be the 
Entrant. The "authorized account holder" is the natural person assigned an email address
by an Internet access provider, online service provider or other organization responsible for
assigning email addresses for the domain associated with the submitted address.

5. CONTENT REQUIREMENTS FOR ENTRY FORM.
Once an Entrant has submitted an Entry Form, the entry is final and may not be modified or
edited. Entrants are solely responsible for transmission of Entry Forms and assume all risk
that such Entry Forms are not received by Macerich or are received incompletely. Macerich
shall have no liability or obligation with regard to Entry Forms or Business Plan which are
not received, or are received incompletely, without regard to the reasons for such
incompleteness or non-delivery. All Business Plans must conform to the requirements
provided for in these Official Rules. Failure to comply with these Official Rules may result
in disqualification from the contest.

6. CONDITIONS OF ENTRY. As a condition of participating in the Contest, and by
submitting an Entry Form and Business Plan, Entrant warrants and represents that the Entry
Form and Business Plan and all of its content:

(a) is original and owned by Entrant;

(b) contains all necessary rights and permissions from persons other than the
Entrant who are referenced on the Entry Form or in the Business Plan; and

(c) does not infringe the intellectual property, privacy, or publicity rights or any
other legal or moral rights of any third party. Macerich’s determination as to
whether the content of the Entry Form or Business Plan potentially violates the
rights of any third party, made in its sole discretion, is final.

In addition thereto, as a condition of participating in the Contest and by submitting an Entry
Form and Business Plan, Entrant agrees, wherever lawful, to the following:

(i) Macerich may use the name, image, likeness and persona of Entrant in any
print, Internet and television advertising, filming behind the scenes, and
interviews. All such photographs, audio or video recordings and/or related
material shall be the property of Macerich.

(ii) Macerich has the ultimate right, in its sole discretion, to make the final
determination on all aspects of any photos, audio, or video recordings of
Entrant, including the ultimate use or non-use of the images and/or
recordings.

(iii) Entrant assigns or licenses the intellectual property rights in his or her Entry
Form and Business Plan to Macerich.

(iv) Participation in and assistance with (including providing personal photos
and information as requested) photo, audio, and video appearances as 
reasonably requested by Macerich for a period of up to one year after the
end of the Contest.

(v) Participation in media interviews and mentions in press releases for a period
of up to one year after the end of the Contest.

(vi) Inclusion in print, television and online marketing and promotional
materials for a period of up to one year after the end of the Contest.

(vii) Indefinite use of Entrant’s names, likeness and statements in online
channels, including but not limited to Macerich’s website, Facebook,
Twitter, and other social media accounts.

(viii) Any other provisions as Macerich may reasonably require, in its sole
discretion.

7. HOW ARE WINNERS SELECTED? Winners are chosen from the entries submitted
prior to the date of selection by Macerich based on the Business Plan that, in Macerich’s sole
discretion, (a) represents the needs of services, vendors, or gaps in the market at the
Participating Center; (b) showcases an Entrants strong social media presence; (c) showcases a
strong and responsible brand voice; (d) can feasibly be fulfilled by the Entrant; (e) showcases
ingenuity or innovation; (f) presents a quality product or service; (g) presents a realistic or
feasible financial possibility of a long term tenant; and/or (h) any other reasonable criteria as
determined by Macerich in its sole discretion. 1 Winner (the “Winner”) will be selected and
2 runners up Winners (the “Runner Up” or “Runners Up”) (collectively, the “Winners”)
will be selected. The Winner and Runners Up will be chosen together, and the Winner will
be entitled to a prize. For the avoidance of doubt, the Runners Up are not entitled to a prize
unless and until the Winner forfeits his or her prize as described herein. Sponsor will
attempt to contact the Winner by phone and/or their email, using the information provided
on the Entry Form. If Macerich is unable to get in touch with the chosen Winner by June
25, 2021, the prize that such Winner would otherwise have received is irrevocably forfeited,
and Macerich may award the prize to the first Runner Up, as applicable, using the same
procedure described above.

In order for a Winner or Runner Up to receive his or her prize, the Winners must sign and
return the Affidavit of Eligibility, Publicity & Liability Release (“Affidavit”) referenced
below within seventy-two (72) hours from date of notice. After returning the Affidavit, and
once the Winners are verified, Winners must execute a Specialty License (as defined below)
no later 30 days after receiving notice from the Participating Center that the Winners were
chosen as the winning Business Plan. The Specialty License will be sent to the Winners after
notification and necessary verifications of the Winner, including receiving a fully executed
Affidavit, a completed W-9, and any other requirements that Macerich may require in its sole
discretion or as provided for herein. 

Odds of winning depend upon the number of entries received and available space at the
Participating Center.

Winners are subject to verification of eligibility and identity per these Official Rules which
must be completely satisfactory as determined by Macerich in its absolute and sole
discretion.

8. WHAT WILL THE WINNER RECEIVE?

The Winners will receive the opportunity to license a space at the Participating Center via a
Specialty License a grand opening party provided by Macerich, and marketing elements
provided by Macerich. Winners may not request prize substitution or cash redemption. Prizes
are not transferable. Macerich reserves the right to substitute any prize, or variations of any
part of a prize in its sole discretion. Macerich makes no warranties or disclaimers concerning
the prizes beyond those customarily given by Macerich or already given by third parties in
connection with any part of the prizes. “Specialty License” as used in these Official Rules
means a specialty license agreement on Macerich’s specialty license agreement form that
includes (a) utilities paid for by Macerich for 3 months (approximate value of $2,250.00);
(b) marketing components as determined by Macerich in its sole discretion (approximate
value of $53,800.00); (c) license fees paid for by Macerich for 3 months (approximate value
of $54,000.00); (d) fixtures provided by Macerich (approximate value of $15,000.00); (e)
licensor’s work provided by Macerich (approximate value of $20,000.00); (f) maintenance
and janitorial fees paid for by Macerich for 3 months (approximate value of $5,000.00); (g)
application fees paid for by Macerich (approximate value of $250.00); and visual
merchandising services provided by Macerich (approximate value of $2,000.00). The
approximate value of the prize provided for by this Contest is $155,300.00.

9. REQUIREMENTS OF WINNERS. As a precondition to the award of a prize, the

Winners must:

(a) Return an executed Affidavit and provide a valid photo identification (i.e., driver’s
license, US passport).

(b) Return a valid W-9 to the Participating Macerich Center.

(c) In the Affidavit, Winners will be required, wherever lawful, to agree in writing that:

(i) Macerich may use the name, image, likeness and persona of Winners and
their businesses in any print, Internet and television advertising, filming
behind the scenes, and interviews. All such photographs, audio or video
recordings and/or related material shall be the property of Macerich.

(ii) Macerich has the ultimate right, in its sole discretion, to make the final
determination on all aspects of any photos, audio, or video recordings of
Winners or his or her business, including the ultimate use or non-use of the
images and/or recordings. 

(d) Winners will be required to commit to participate in the Contest without any
compensation (other than the prize) or right of approval. Such participation may
include, but is not limited to:

(i) Participation in and assistance with (including providing personal photos
and information as requested) photo, audio, and video appearances as
reasonably requested by Macerich for a period of up to one year after
Winners’ selection;

(ii) Participation in media interviews and mentions in press releases for a period
of up to one year after Winners’ selection;

(iii) Inclusion in print, television and online marketing and promotional
materials for a period of up to one year after Winners’ selection;

(iv) Indefinite use of Winners’ name, likeness and statements in online channels,
including but not limited to Macerich’s website, Facebook, Twitter, and
other social media accounts.

(v) Winners must agree in writing to such other provisions as Macerich may
reasonably require, in its sole discretion.

If Winners fails to complete any of the aforementioned requirements, such Winners may be
disqualified and the prize may be awarded to another Entrant, in Macerich’s sole discretion.

10. ADDITIONAL TERMS. Sponsor, Promoters, and their promotional and advertising
agencies shall have no liability and shall be released and held harmless by Entrants for any
damage, loss or liability to person or property, due in whole or in part, directly or indirectly,
by reason of the acceptance, possession, use or misuse of any prize or participation in this
Contest. Taxes on any prize and any other expenses, are the sole responsibility of Winners.
The prize described in these Official Rules will only be awarded to a verified Winner. To
the extent applicable, any forms required by the appropriate taxing authority must be
completed prior to delivery of the prize or execution of the Specialty License, including a
W-9 tax form and a copy of social security card (relates to any prize equal to or exceeding
$600 in value). An IRS Form 1099 reporting the value of the prize as earned income will
be issued as appropriate.

11. DISCLAIMERS: Sponsor and Macerich are not responsible for lost, late, damaged,
incomplete, stolen, illegible, misdirected, deleted, destroyed or altered entries; or for any
mail, computer, telephone, cable, network, electronic or Internet hardware or software
malfunctions, failures, errors, interruptions, deletions, defects, delays, connections,
availability or garbled or jumbled transmissions, service provider/Internet/Websites/use net
accessibility or availability, traffic congestion, or unauthorized human intervention or
access to the websites, as applicable. Proof of entering information on a website or deposit
into U.S. mail, as applicable, is not considered proof of delivery or receipt. Sponsor Entities
are not responsible for any incorrect or inaccurate information. If by reason of any error,
more prizes are claimed than the number set forth in these Official Rules, all persons 
making purportedly valid claims will be included in a random drawing to award the
advertised prize. No more than the advertised number of prizes will be awarded.

12. PRIVACY. Information Entrants provide to Macerich will be used to communicate with
Entrants regarding this Contest and otherwise as set forth in these Official Rules, as well
as to contact Entrants at a later date with respect to products or services that the Promoters
believe may be of interest to them. Entry information collected pursuant to this Contest will
be used to administer the Contest as contemplated by these Official Rules and for general
marketing purposes in compliance with Macerich’s Privacy Policy (as provided below) as
applicable and to the extent permitted by law. By submitting an entry, all Entrants
acknowledge and agree that the personal information that they have provided will be
maintained on the Macerich server or the server of those responsible for administering the
drawing, all in accordance with the Macerich Privacy Policy available at
www.macerich.com/Privacy

13. DISPUTES. Each Entrant agrees that: (1) any and all disputes, claims and causes of action
arising out of or in connection with this Contest, or any prizes awarded, shall be resolved
individually, without resorting to any form of class action, and any judicial proceeding shall
take place in a federal or state court within the State of California; (2) any and all claims,
judgments and awards shall be limited to actual out-of-pocket costs incurred, including
costs associated with entering this Contest; and (3) under no circumstances will Entrants
be permitted to obtain awards for, and Entrants hereby waive all rights to claim punitive,
incidental and consequential damages, and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.
All issues and questions concerning the construction, validity, interpretation and
enforceability of these Official Rules, or the rights and obligations of Entrants and
Promoters in connection with the Contest, shall be governed by, and construed in
accordance with the laws of the State of California, without giving effect to any choice of
law or conflict of law, rules or provisions (whether of the State of California or any other
jurisdiction) that would cause the application of the laws of any jurisdiction other than the
State of California.

14. HOLD HARMLESS. By participating in the contest, Entrants agree to release and hold
harmless the Sponsor, Macerich, and their employees, officers, affiliates, agents, and
advertising and promotional agencies from any and all damages, injuries, claims, causes of
actions, or losses of any kind resulting from your participation in this Contest, including
infringement of intellectual property rights. Macerich and each of its employees, directors,
officers, affiliates, agents, and advertising and promotional agencies assume no
responsibility or liability for any damages, injuries, claims, causes of action, or losses of
any kind resulting in whole or in part from this Contest.

15. RELEASE: By participating, Entrants on behalf of themselves and their heirs, executors,
administrators, successors and assigns hereby knowingly and voluntarily release,
discharge, waive and relinquish, and agree that they will not assert or maintain against the
Sponsor, Macerich, or those involved in the development, production (including prize
suppliers, contractors, service providers), implementation and distribution of this Contest,
all participating merchants and their designated agents and any other person or entity 
associated with such entities and/or this Contest, administrator, advertising and
promotional agencies, and any of their respective officers, directors, employees,
representatives, attorneys, or agents (collectively, “Sponsor Companies”), any claim,
action, suit or demand of any kind or nature whatsoever, whether known or unknown now
or in the future, directly or indirectly, in whole or in part, arising out of or in connection
with their participation in this Contest or any Contest-related activity, or their acceptance,
possession, use or misuse of any prize in any way (including any tax liabilities). Entrants
hereby further agree that Sponsor Companies are not responsible or liable for, and that
Entrants will indemnify, defend, release, and hold Sponsor Companies harmless from and
against, any and all claims, liabilities, losses, damages, injuries, costs and expenses
(including, without limitation, reasonable attorney’s fees) of any nature whatsoever
whether known or unknown now or in the future, directly or indirectly, in whole or in part,
arising out of or in connection with their participation in this Contest or any Contest-related
activity, or their acceptance, possession, use or misuse of any prize in any way (including
any tax liabilities). Entrants hereby acknowledge that they may hereafter discover facts
different from or in addition to those which they now know or believe to be true and agree
that this release will remain effective notwithstanding.

16. SPONSOR. MACW Property Management LLC, a New York limited liability company
is the sponsor of this Contest. MACW Property Management LLC reserves the right to
cancel the Contest at any time and substitute another promotion in its place.

17. CONTEST RESULTS AND OFFICIAL RULES. To obtain the identity of the Winners
and/or a copy of these Official Rules, send a written request to the Participating Center by
sending a self-addressed stamped envelope to: Tysons Corner, Winner – c/o DreamStart
Contest, 1961 Chain Bridge Road., Tysons Corner, VA 22102.

© 2021 Macerich, LP. All rights reserved. Contest Entrants are hereby authorized to copy these
Official Rules on the condition that it will be for their own personal use and not for any other
commercial purpose whatsoever.